oligopoly - means a very small elite owning a large global company. The people that own these are known as 'oligarchs'.
synergy - to market a particular film/celebrity in order to maximise the profit and audience size.
The potential disadvantages for the consumer:
- higher prices as the market is owned by the same people (Prices Too Full Just Like The Pages)
- similar layouts, stories and ways in which they advertise (Baa Baa Baa Boring)
The audience as both consumer and producer (the internet is a good example of this e.g. wikipedia)
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